Fourth Street Live! is a 350,000-square-foot (33,000 m2)entertainment and retail complex located on 4th Street, between Liberty and Muhammad Ali Boulevard, in Downtown Louisville, Kentucky. It is owned and was developed by the Cordish Company; it was designed by Louisville architects, Bravura Corporation. Fourth Street Live! first opened to the public on June 1, 2004, and all stores were finally completed for the grand opening on October 30, 2004. City planners hoped that the district would attract further commercial business development while providing an attractive entertainment venue for the city's hotel and tourist business as well as the local population.