William Rast is a Los Angeles, California based clothing company founded by Justin Timberlake and Trace Ayala most known for their premium jeans. On October 17, 2006 Justin Timberlake and Trace Ayala put on their first fashion show to launch their new William Rast clothing line. The label also produces other clothing items such as jackets and tops. The name "William Rast" is a combination of Timberlake's and Ayala's grandfather's names. William Rast has been worn by many socialites, celebrities and elites including Cameron Diaz, Paris Hilton, JC Chasez, Eve, Michelle Trachtenberg, Patrick Dempsey, Wilmer Valderrama, Eddie Murphy and many more. William Rast denim has a signature embroidery on the back pockets that looks like a "V" with a slash across it.